Questions come first: the brand’s goals, how media is set up today, and where it suspects the gaps are. There is no pre-packaged plan.
An audit looks at how media is planned, bought, measured, and paid for, independent of any reporting from an agency or in-house team. It tests the setup behind the results, covering channels, attribution, data, partners, and spend, and ends in clear recommendations.
Before a direction is set, or after, when spend is already committed and results are hard to explain. Agency reviews, platform decisions, and budget shifts are common triggers. Brands already in market often gain the most from a look at where current spend is going and whether it is working.
No. Diagnostic-first is about rigor, not budget size. The three engagement models give emerging and mid-size brands senior thinking without a full-time commitment.
No. Dugbe works alongside agency partners and in-house teams to sharpen the thinking, not to add another vendor.
No. Fees are hourly, a monthly retainer, or a project fee, and are never tied to media spend. That allows the advice to go either direction, including spending less.