DIGITAL MEDIA
CONSULTING BUILT FOR
SHARED GROWTH.
WE GET TO THE ROOT CAUSE.
DIGITAL SOLUTIONS,
BUILT TOGETHER.
Why Dugbe
Named after Dugbe—the historic crossroads of trade and community in Nigeria—we bring connection and possibility to the digital age.
Founded by a digital advertising leader with 15+ years of experience across global agencies and brands—bringing earned perspective from both sides of the table.
Proudly Black-owned.
Our Values
Clear strategy, no decoder ring required.
With you, not at you.
We measure what moves the business, not just what looks good in a report.
Ahead of the shift, not catching up to it.
Honest advice, every time. No exceptions.
FACTS & FIGURES
Our Track Record of Success
Years of Experience:
20+
Years in the Industry
Clients Served:
520+
Satisfied Clients
Campaigns Delivered:
950+
Successful Campaigns
Market Reach:
6
Countries of Operation
CONSULTATIVE
SOLUTIONS FOR
SHARED PROGRESS.
WHERE STRATEGY MEETS EXECUTION
Digital media is only as effective as the thinking behind it. We work alongside brands and agencies to close the gap between strategy and activation — bringing clarity to complex decisions and staying accountable to outcomes the whole way through.
We help you build a media approach grounded in your actual business goals — not just channel best practices. That means knowing where to focus, what to measure, and why.
Our consultative audits surface inefficiencies and outline a prioritized action plan — so you know exactly where to focus for more effective spend and stronger performance.
We help you analyze what your data is telling you, uncover strategic opportunities, and design approaches that translate insight into measurable growth.
We support execution across channels — programmatic, CTV, social, and beyond — with hands-on guidance that keeps campaigns aligned to strategy.
We help identify and structure the right vendor and platform relationships — optimizing supply paths and building intentional partnerships that serve your goals, not just the other way around.
We assess how media gets planned, bought, and activated — then provide clear, practical guidelines to reduce friction, improve efficiency, and create room for growth.
We work alongside leadership to build commercial frameworks that are flexible enough to scale and grounded enough to protect what matters — margins, sustainability, and long-term profitability.
HOW WE WORK
Every engagement is different. We structure our work around what you actually need — not a pre-packaged service tier.
Not sure which model fits? Let's figure it out together.
A strategic partner in your corner.
• Ongoing support for active media programs
• Embedded in your process
• Proactive, not just reactive
Focused expertise, defined scope.
• Audits, strategy sprints, one-time engagements
• Clear deliverable
• No long-term commitment
Senior-level thinking, on demand.
• Pressure-test ideas or navigate a specific challenge
• Flexible access
• No retainer required
GOAL:
A jewelry brand set out to expand reach and strengthen recognition in key markets.
SOLUTION:
Developed a thoughtful CTV strategy with targeted audiences to support broader brand awareness.
RESULT:
Reached 540K households across priority markets, boosting awareness and share of voice in target DMAs.
GOAL:
An agency desk sought efficiency gains, lower supply costs, and stronger results.
SOLUTION:
Reviewed supply paths and applied deal-level controls to support smarter buying decisions and operational effciency.
RESULT:
More intentional supply-side partnerships drove a 35% reduction in supply costs.
GOAL:
A weight loss brand sought to re-engage high-value shoppers more efficiently.
SOLUTION:
Used dynamic retargeting with suppression and frequency controls to drive efficient conversion.
RESULT:
Drove 32% increase in conversion rate and lowered CPA vs. previous campaigns.
GOAL:
A cosmetic brand launched a biodiversity-focused line, aiming to boost awareness.
SOLUTION:
Used a YouTube-first mix of skippable and non-skippable formats to boost lift and engagement.
RESULT:
+48% branded search lift, 173 new subscribers, and +80% channel engagement.
GOAL:
Modernize IO buying and media ops to enable efficient, scalable growth.
SOLUTION:
Shifted to digital-first activation and streamlined workflows to reduce waste and improve performance.
RESULT:
Reduced media CPMs by 20% and data CPMs by 65%, driving $120K+ in incremental revenue.
FEATURED
RESULTS
TRUSTED BY LEADING BRANDS
Let's Start the conversation.
We see this as the beginning of a conversation, not a pitch. Share what's on your mind — your goals, questions, or what you'd like to explore — and we'll take it from there.