DIGITAL SOLUTIONS,
BUILT TOGETHER
Dugbe is a digital media consultancy built for agencies and brands that want a thinking partner — not another vendor. We help you cut through media complexity with clear strategy, practical solutions, and a perspective earned from both sides of the table.
Our mission is to make digital advertising accessible, impactful, and scalable—so every agency and brand can grow with confidence.
Our Journey
Named after Dugbe—the historic crossroads of trade and community in Nigeria—we bring connection and possibility to the digital age.
Founded by a digital advertising leader with 15+ years of experience across global agencies and brands—bringing earned perspective and deep respect for the challenges faced by both brands and agencies.
Proudly Black-owned.
Our Values
These values guide how we work with every partner—and shape the consultative solutions we deliver.
Accessibility
Digital media shouldn't require a decoder ring. We make strategy clear, actionable, and within reach.
Impact
We measure success by what moves the business — not just what looks good in a report.
Innovation
The media landscape keeps shifting. We help clients stay ahead of it, not catch up to it.
Integrity
We say what we think, flag what we see, and never recommend something we wouldn't stand behind.
Collaboration
We work with clients, not at them. The best solutions come from thinking through problems together.
FACTS & FIGURES
Our Track Record of Success
Years of Experience:
20+
Years in the Industry
Clients Served:
520+
Satisfied Clients
Campaigns Delivered:
950+
Successful Campaigns
Market Reach:
6
Countries of Operation
CONSULTATIVE SOLUTIONS FOR
SHARED PROGRESS
From diagnostic to delivery, we co‑create practical, performance‑ready solutions.
At Dugbe, we believe growth starts with collaboration. We work as your strategic partner—listening, analyzing, and co-creating solutions tailored to your unique challenges. Our consultative model ensures every solution is grounded in data, aligned with your goals, and designed for measurable impact.
Context:
A jewelry brand set out to expand reach and strengthen recognition in key markets.
Our Approach:
Developed a thoughtful CTV strategy with targeted audiences to support broader brand awareness.
Outcomes:
-
Expanded reach across priority markets (540K households)
-
Notable lift in brand awareness and share of voice across target DMAs.
Premium CTV for
Brand Awareness
Context:
An agency trading desk was focused on improving efficiency while reducing supply costs and strengthening performance.
Our Approach:
Reviewed supply paths and applied deal-level controls to support smarter buying decisions and operational effciency.
Outcomes:
-
More intentional supply-side partnerships
-
35% reduction in supply costs
-
Improved cross-campaign performance
Supply Path
Optimization
Context:
A weight loss brand was focused on re-engaging high-impact shoppers in a more efficient sustainable way.
Our Approach:
Deployed dynamic retargeting with thoughtful suppression and frequency controls to support efficient conversion.
Outcomes:
-
32% increase in conversion rate
-
Lower cost per acquisition (CPA) compared to previous campaigns
Efficient Retargeting
at Scale
Context:
A cosmetic brand introducing a new biodiversity-focused product-line aimed to build awareness efficiently within a limited budget.
Our Approach:
Developed a YouTube -first mix of skippable and non-skippable formats to support meaningful life and engagement.
Outcomes:
-
+48% lift in branded search interest
-
173 new YouTube subscribers
-
80% increase in channel engagement
YouTube for
Brand Lift
Context:
An agency set out to modernize IO buying and media operations to support more efficient, scalable growth.
Our Approach:
Shifted toward a digital-first activation and streamlined workflows to reduce waste and support more effective results.
Outcomes:
-
20% reduction in media CPMs
-
65% decrease in data CPMs
-
$120K+ incremental revenue
Modernizing IO
Buying
WORK, BUILT IN
PARTNERSHIP
TRUSTED BY LEADING BRANDS
Ready to start a conversation?
Whether you're representing a brand or an agency, we see this as the beginning of a conversation—not a pitch. Share a bit about your goals, questions, or what you'd like to explore, and we'll take it from there together.
There's no required agenda and no expectations beyond a thoughtful exchange.